Otso Lahtinen
CEO of Geobear
Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.
Reuben Greet-Smith
CEO & Co-Founder of Atria AI
Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.
Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.
CEO & CRO Mentoring
Define the highest-leverage scope, outcomes, and success metrics.
GTM Diagnostic & Due Diligence
Identify the bottleneck and implement practical changes that lift conversion.
AI in GTM & RevOps
Lock in the new standard with process, metrics, and cadence, then hand over or stay on.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Leadership
Getting fake input from smart people
2026-07-27
Most leaders think they want honest input. What they actually get is anchored agreement, premature consensus, and silence from the people who had the most useful thing to say. The problem is rarely the team - it's how the question gets asked and how the room gets run.
GTM & Strategy, Leadership
AE headcount is not a revenue plan
2026-07-20
Starting with the number of AEs needed when building your revenue plan assumes pipeline, hiring speed, ramp time, and operational readiness will all hold. Most of the time, at least one of them doesn't - and the cost of being wrong is significant.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
See more resources →