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Helping B2B teams remove the real blockers to revenue growth

Evidence-led diagnostics and practical experiments that improve discovery, demos and deal velocity.

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What leaders say about working with Ben

Founders and CEOs share how their teams clarified strategy, sharpened execution, and rebuilt momentum.

Andy Peddar

Founder CEO of Deazy

Ben helped us think differently about our deals… qualify opportunities more thoroughly… and level up into the B2B enterprise sales space. Since then, as a lean team, we’ve become a lot more successful. Ben is trustworthy

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Otso Lahtinen

CEO of Geobear

Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.

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Reuben Greet-Smith

CEO & Co-Founder of Atria AI

Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.

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Four ways we can work together

Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.

Fractional CRO

Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.

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CEO & CRO Mentoring

Define the highest-leverage scope, outcomes, and success metrics.

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GTM Diagnostic & Due Diligence

Identify the bottleneck and implement practical changes that lift conversion.

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AI in GTM & RevOps

Lock in the new standard with process, metrics, and cadence, then hand over or stay on.

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Latest posts

Short, practical notes on discovery, demos, conversion, and revenue decision-making.

General, Leadership

Don't Hire a BDR. Hire Two

16 Mar 2026

Early sales hires rarely fail because of effort; they fail because they are isolated, unsupported, and untested. Hiring in pairs accelerates learning, improves execution, and reduces the commercial risk of a single point of failure.

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Discovery

Always ask this question

9 Mar 2026

Most discovery calls stay too safe. This article focuses on one question that quickly reveals seriousness, timing, and whether the deal is real.

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GTM & Strategy, Leadership

Building a Scalable Revenue Engine - The Edgetier Story

2 Mar 2026

Scaling revenue is not just about hiring more sellers. This case study shows how Edgetier built a stronger commercial engine by improving structure, focus, and execution.

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Practical thinking you can use immediately

Tools and insights for improving your revenue engine

Demo Training

Coach winning demos

Discovery Training

Qualify deeper, faster

AE Toolkit

Hire top performers

See more resources →

If you want to go deeper

Start with the Blog. Insights that can be used immediately.

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