Otso Lahtinen
CEO of Geobear
Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.
Reuben Greet-Smith
CEO & Co-Founder of Atria AI
Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.
Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.
CEO & CRO Mentoring
Define the highest-leverage scope, outcomes, and success metrics.
GTM Diagnostic & Due Diligence
Identify the bottleneck and implement practical changes that lift conversion.
AI in GTM & RevOps
Lock in the new standard with process, metrics, and cadence, then hand over or stay on.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Leadership
Your first sales leader probably shouldn’t be a CRO
2026-06-22
Hiring a CRO too early is one of the most common and costly mistakes in early-stage commercial hiring. Your first sales leader needs to be on live deals, not building org charts - the job is to make founder-led selling repeatable before you scale anything.
Discovery, GTM & Strategy
When Enterprise should be your first sales targets
2026-06-15
The conventional path - start small, earn logos, build credibility, then go enterprise - is right for most companies. But for some it's exactly wrong. Under the right conditions, a startup can close a tier 1 deal faster than a mid-market one.
Leadership, Pipeline & Deal Velocity
Case study: Driving Consistency and Commercial Impact at Geobear
2026-06-08
Geobear had strong inbound demand and real revenue - but inconsistent sales execution was costing them deals they should have won. This case study covers how a nine-month engagement rebuilt their sales motion across four regions, from discovery and quote delivery to follow-up discipline and manager coaching.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
See more resources →